JQ Joyncleon Official Website - High-quality, lightweight, one-stop maternal and infant solution provider - Joyncleon, a professional supplier of maternity radiation protection apparel

Brand Profile

Top pregnancy and baby

JQ is committed to becoming the top maternity brand, JQ against mediocre product design, through the original to provide mothers with - good value for money products, with professional knowledge, integration of all the best resources, so that the product to achieve the first-class level, for each newborn family to provide a comfortable and healthy maternity experience

Brand Vision

Become the world's No. 1 brand for mothers and babies

Focusing on the field of mother and baby, attaching importance to technology research and development, and globalization from R&D, technology, marketing to service, we are steadily moving towards the industry's leading brands.

Brand Mission

Make the best products to give all moms more peace of mind

What JQ is doing is not a one-time business, but a solution to the problem of difficult choices for mothers, bringing mothers all over the world a better maternity experience with advanced mother and baby products and services.

Brand Story

Love every child as you would your own

The founder, who experienced the pregnancy of his beloved to the birth of his child, found it difficult to choose baby products.
Too many problems with the quality of mother and baby products made him want to make some safe products for his baby.
The founder and his brother traveled to Europe to look for quality partners.
JQ was born, and named the children “Jing Jing” and “QI QI”.
Jing means talented and beautiful, representing a girl. QI meaning healthy, energetic and courageous, represents a boy. And naming the brand after the children carries the wish to treat all children well

Brand Milestones

Witnessing Every Extraordinary Moment

Established anti-radiation clothing brand - Jingqi, entered Tmall as an e-commerce company dedicated to maternity anti-radiation wear

Launched JD.com flagship store, entered JD.com platform
Within a year, ranked third in Taobao Tmall anti-radiation clothing market share

Tmall anti-radiation clothing market share rose to first place, maintaining top position since
Awarded "JD.com Top Maternity Seller", ranking first in product quality, sales, and customer service

Opened Vipshop Jingqi flagship store, entered Vipshop platform
Invited to 2014 Shanghai CBME Maternity & Baby Products Expo, successfully signed over 20 strong franchisees, offline expansion began

Expanded into maternity pants and other categories, bestsellers on major platforms
Self-built factory operational, 110 employees formed an integrated supply chain from production to warehousing

Tmall anti-radiation clothing market share consistently maintained top position, unshakeable
Won Alibaba Charity Baby 2.0 Plan First Prize, achieving success in both charity and sales

Signed endorsement deal with actress Hu Ke, officially becoming Jingqi brand ambassador

Achieved #1 sales in maternity bra category on Tmall platform

Ranked top three in national maternity product market share
High-elasticity nursing bra series topped online sales charts
Implemented corporate culture, instilling values of "Customer First, Integrity, Innovation, Unity and Mutual Support"

Management upgrade, introduced senior talent across departments, established internal talent management system
Achieved #1 online sales for newborn pillows

Ranked top three in national maternity product market share

80% growth against market trends, sales exceeded 1 billion RMB

2023 marks JQ Jingqi's 12th year in the maternal and infant industry. As we continue to surge towards doubling annual revenue to 2 billion RMB, JQ Jingqi completed a brand upgrade